In the spirit of a new year and a new you, we’re offering our expert advice on how to conquer handful of pesky work challenges that every marketer faces.  Hold on to these resolutions and you’ll come through 2018 with a much greater command and control over your world and the results will be quick to follow.

1. Lose The Weight

Ok.  Not “weight” weight, but rather, “weight” in the social media sense.  Not every social channel delivers results.  Don’t be afraid to exercise a little discipline and shed a few social channels that haven’t been performing for you.  We guarantee you’ll end up with extra time to work on the channels that do perform…and THAT will turn into real results.

2. Be More Organized

A well thought out marketing calendar is a great way to stay organized, but let’s face it, building one is VERY overwhelming.  We suggest starting with the biggest nuggets first – conference dates, holiday that are relevant to your brand, product launch/release dates, and other brand events.  Set a meeting for the 1st of every month to fill in the details around the development timeline, approval deadlines, and drop dates for the coming month.  One month prior to every quarter, make the meeting a little longer so you have time to look out across the whole quarter for a little extra game planning.

3. Be a Healthier You

Now we ARE being literal.  Your health is important to those who love you, to your employer, to your clients, and your co-workers.  Fortunately, little changes can have a big impact.  Try these tips around the office. Take the stairs instead of the elevator…obviously.  Walk down the hall for the conversation instead of calling/Skyping/Slacking.  Every time you get a call, stand up…yep, get up out of your chair and stand…for the WHOLE call.  And our personal favorite, if you only have 2 or 3 people in the meeting, unshackle yourselves from the traditional sit-down meeting and schedule a walking meeting instead.  You’ve got to meet to discuss problems anyway, why not talk while you walk?  You can always capture notes and shoot them out in an email after the “walkie-talkie” meeting.  Walkie-talkie meeting are really great for professional development/mentoring/coaching/advice/counseling meetings. Exercise always reduces anxiety and increases endorphins.  You’ll be more open to the coaching and you’ll retain more too.

4. Learn a New Skill

Seriously!  Martec (that’s fancy for Marketing Technology) is like a runaway freight train right now.  The opportunities to learn new skills are all around us.  Our advice: pick a discipline (or two) and latch on.  Google them until your eyes pop out and start looking for organizations that offer on-demand webinars, certificate programs, podcasts, news feeds, etc.  You can also use popular apps like Flipboard, or even Facebook to like and follow the topics you picked.  You’ll be surprised at how much news about your new skill area starts to follow you around.  You’ll be an expert in no time flat!  [Bonus Tip:  Watch the webinars or listen to the podcasts while you work out. #2Birds-1Stone]

5. Have a Better Work/Life Balance

We can’t over state this one enough.  A healthy work-life balance is up to YOU.  Your boss isn’t going to do this for you.  Neither will your family.  This one is completely on you.  It takes discipline that sometimes escapes us.  Forming even the smallest new habits will help.  Set a mental clock on what time you want to stop working every day…and when the alarm goes off in your head, wind down the work and head out into the world.  Commit to eating lunch away from your desk at least twice a week.  Doesn’t need to be an hour break.  Just getting away for 15 minutes helps stay balanced.  As marketers, it’s critical to stay balanced.  The world relies on us to be in touch with everyday living…so our creativity stays on point.  Being cooped up behind a computer screen for 12 hours a day doesn’t exactly spark the next “most interesting man (or woman) in the world” campaign.  Balance that work with a little living!  You owe it to your employer to experience the world.  Stay thirsty, my friends.

Andrea Guirola


Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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