Numbers don’t lie: U.S. consumers love promotional products!


Whether you’re in a meeting, attending a trade show, or checking out your favorite band, promotional products are everywhere. They’re the gadgets you can’t live without (think power banks!), the grocery totes you store in your trunk, and the coffee mug you drink out of every morning.  We love these products as consumers because they’re useful and we love them even more as marketers because they’re allowing us to promote our brand to a wide audience all of the time!

According to a study in 2015, “promotional products shared almost seven percent of the advertising market in the U.S. alone, at $21 billion; however, these findings also reinforced the results of previous consumer studies by pointing out that promotional products innately possess the qualities consumers value and are built to succeed across the board in reach, recall, resonance and reaction performance metrics.” In other words, Promotional Products Work!  If you don’t believe us, check out the inforgraphic below.  The numbers are explained in greater detail here, so if you have a few moments to spare, take a look and let us know what you think.

Janelle Touma

About 

Janelle began her marketing career with Summit Group in 2006. While here, she has enjoyed learning how this industry can enhance a company's brand through a multitude of creative applications. In her free time, she enjoys volunteering with local charities and traveling to as many countries as time will allow!

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