Internal Employee BrandingMany companies will launch new internal programs, whether they are online merchandise stores or recognition programs, and they are launched without a significant amount of attention to branding.

What is “branding?” According to Entrepreneur Magazine, “Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

You may have just read that and thought, “My company has a brand. Why would we need to brand our programs?” Your company’s brand should be reinforced through your internal/employee brand. What is the employee brand, you ask? The employee brand is the image of an organization for the people working in the organization. It can be applied to an overall brand strategy or to specific projects, such as branding a corporate health and wellness program.

Summit Group is positioned to help companies brand both internally and externally. We work with clients to develop branding and communications for their employee programs to drive program awareness, engagement and retention. Let us know if we can help you and your brand.


Andrea Guirola


Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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