I don’t know about you, but when I think of promotional apparel, the classic t-shirt is the first to come to mind. They are inexpensive, comfortable and the recipients will have an extra piece of clothing added to their wardrobe.  What’s more, your business will be advertised each and every time they wear that article of clothing.  In order to get those impressions though, you have to ensure you’re selecting a t-shirt people want to wear. Below are 5 tips to make sure your company’s next t-shirt isn’t like any other that gets tucked away in the bottom of a drawer.

  • BE OPEN MINDED TO FABRICS
DryBlend - Cotton Polyester
Cotton & Polyester Blend

Fabrics have been changing over the years and that means that the typical 100% cotton t-shirt is not the only choice. People are tired of receiving the same old t-shirt from the year before. For that reason, look into different fabrics such as 100% polyester, cotton-spandex, cotton-poly, poly-fleece, poly-spandex, and any others from the various options out there. Spice it up a bit! The next time you need to place a t-shirt order, ask your Account Executive about fabrics other than cotton!

  • ALL YEAR ROUND

Although t-shirts are short sleeved that does not mean they are only meant for the warmer weather. Maybe you are reluctant to pick even a tank top in fear Tankthat it will only be an item to wear in the summer. But alas, a lot of the time people like to layer clothing in the colder months with a buttoned-down shirt, meaning it keeps t-shirts and tanks an option at all times. T-shirts are evolving from being workout clothes to becoming a fashionista’s go to casual pick.

  • DO NOT SETTLE

VneckThere are plenty of styles in the industry that make it possible to get more than just a crew neck. There are ¾’s, v-necks, scoop necks, rounds, and many more. Don’t limit to the typical crew neck because like I said earlier, people aren’t going to want the same exact shirt they received previous years. Bring your company to life and get with new trends!

  • SELL AN EXPERIENCE
Design
Al Baudier Designs

Sometimes your logo that is used for every promotional item your company orders can seem redundant. To help avoid that, we can offer the creative, innovative side of our services to you. Especially when it comes to apparel, no one really wants to represent a brand 24/7 when it looks like a company logo. It would be much more appealing to their eye and others if it was a lot more discreet than a full on advertisement or perhaps you can work the logo into some sort of design. Instead of placing your logo on the left chest, talk to your Account Executive and see in what ways they can help develop a new masterpiece for your company!

  • GET A VARIETY

Always try to get a feel for the people who will be wearing your shirt. If it is a versatile group with men and women of different ages, then make sure there are styles to fit all of them. It can range from a looser fitting shirt for the older group and a tighter fitting shirt for the younger crowd. By knowing this beforehand, you help your Account Executive get you the best shirt(s) possible!

If you have questions about tee shirts, or apparel in general, please contact your Account Executive today or send an email to Marketing@summitmg.com 

Andrea Guirola

About 

Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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