The branded merchandise you select is a reflection of your brand.  We all know that.  If you choose something that is poorly made, there’s a chance the recipient will have a negative opinion of your company and the quality of your work. But, if you distribute an item that people want or can use (and it’s well-made), there’s a greater chance it will be kept and possibly shared with others.  That’s why it is imperative to choose wisely when you’re selecting branded merchandise to promote your brand.

If this holds true for objects like tote bags, phone chargers and drinkware, why not hold the same standards for apparel? Let’s take it a step further though.  Not only should you choose apparel that people want to wear, but you may want to consider branding the apparel in such a way that demonstrates you and your company are different.  It’s a subtle approach showing how you separate yourself from the competition.  Plus, if your branding is unusual (in a good way), there’s a greater chance the apparel is going to be worn more often to show off this unique style.

The idea of branding apparel differently came to me after Alpha Broder presented new pieces from their various lines. Something immediately caught my eye, but it wasn’t on the rack of clothes.  It was the way the woman’s shirt was embroidered, which is not something I typically find intriguing. Would you ever think to brand apparel on the underside of a cuffed shirt?  Me neither! I’ve seen branding on the outside of a cuff, top of the sleeve, the yolk, and of course left chest but never under the cuff.  I love this twist and think it shows a creative side to the company.  Who would have thought a simple change in the way one brand’s apparel would make me feel so differently about an organization?! It’s funny how the mind works and what effect branded merchandise will have on a person.

You can’t always predict these sort of reactions, so you should experiment with branding.  That’s where we come in! Your fashion and branding experts are only a phone call or email away. The next time you’re thinking of how to boost your brand, consider alternative ways of embroidering apparel!  We are ready and waiting to help you make a name for yourself in this ever-changing marketplace.

Want to know more? Contact your Account Executive or send an email to today.

Janelle Touma


Janelle began her marketing career with Summit Group in 2006. While here, she has enjoyed learning how this industry can enhance a company's brand through a multitude of creative applications. In her free time, she enjoys volunteering with local charities and traveling to as many countries as time will allow!

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