Radiant OrchidYesterday, Pantone announced that Radiant Orchid (18-3224) will be in full bloom Spring 2014! This version of a purple hue is described by Leatrice Eiseman, executive director of the Pantone Color Institute as, “…a little different, it’s a little off the beaten path, and it’s not a primary color…It’s an invitation to innovation. The purple family offers (an) opportunity to do creative things.”

Radiant Orchid will undoubtedly flourish in the retail industry, considering it’s a versatile color that is flattering for many skin tones.  Additionally, because it’s a color that can be worn during more than one season, it’s considered a transitional piece which makes it economical. Now you can justify buying that shirt because you can wear it during all four seasons!

As described in a recent article on NPR, “The runways and red carpet have already had a few orchid moments, and Eiseman notes it’s a color that first lady Michelle Obama often wears. Even menswear has seen hints of it, with Salvatore Ferragamo and Ermengildo Zegna incorporating it into ties and trims.”

I for one am looking forward to seeing this bold new color in our industry and think it will add a lot of style to corporate pieces!

Tell us, what do you think of Radiant Orchid and incorporating it into your wardrobe?

The full article from NPR can be found here.

Interested in learning more about apparel offered at Summit Group? Contact your Account Executive today or send an e-mail to marketing@summitmg.com.

Andrea Guirola


Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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