A whole Lott’a Pasta!

With Specialized Events, Summit’s Food, Nutrition and Beverage Group Helped Barilla Create More, and More Meaningful Relationships With Their Customers You know the one—that blue box in the pasta aisle with an Italian name: Barilla. You’ve also known you could find it shelved snuggly between that bag of short grain rice and can of tomatoes in…

Case Study: Coca Cola – PDA Tour

Coca Cola needed to develop a tool to build their sales as well as to enhance their drink program. They wanted to a have a product that the company could use to draw in potential customers and improve the compliance of their current customers marketing agreement. Summit Group worked with the beverage company to create…

Case Study: Coca-Cola – Drinks That Do Stuff

Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness.  In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That Do Stuff” was the comprehensive food-service marketing communications materials that both Coca-Cola and Summit Group…

Case Study: Barilla Foodservice

Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart from its competition. It was through compelling trade show displays, sales collateral, point-of-sale, trade advertising,…

Case Study: Geek Squad

Summit Group was faced with the following challenge:  Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”. After much brainstorming, Summit created an external demo site that enabled customers to log in and order merchandise as well as redeem loyalty points. That’s…

Case Study: Coca-Cola Gears Up For Success

Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was it through high-end premiums prizes? Or did Summit take a different direction with Coca-Cola in…

Case Study: Walk to Cure Diabetes

Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes purchasing and fulfillment for a truly amazing project. Click here to learn more about this…

The Power of Humanity via Social Media

In this day and age with technology all around us let us not forget, in both our personal and professional lives, the power of compassion. A blog post from Harvard Business Review shows how a simple gesture of clam chowder and extra cookies for an ailing grandmother turned into a viral “warm-fuzzy” for Panera Bread.