Summit’s Food, Beverage and Nutrition Group Went to Seattle with Barilla Pasta and Took 14 Executive Chefs Along for the Ride – Read on to Find Out What Happened Next… In last month’s post (found here), we told you how a dedicated team of four—Summit’s Food, Beverage, and Nutrition Group—helped guide Barilla pasta into the…
With Specialized Events, Summit’s Food, Nutrition and Beverage Group Helped Barilla Create More, and More Meaningful Relationships With Their Customers You know the one—that blue box in the pasta aisle with an Italian name: Barilla. You’ve also known you could find it shelved snuggly between that bag of short grain rice and can of tomatoes in…
Coca Cola needed to develop a tool to build their sales as well as to enhance their drink program. They wanted to a have a product that the company could use to draw in potential customers and improve the compliance of their current customers marketing agreement. Summit Group worked with the beverage company to create…
Coca-Cola needed to showcase not only their great tasting beverages, but also their dedication to reinforcing school wellness. In order to do this, they solicited the help of Summit Group in the planning and development of marketing materials. “Drinks That Do Stuff” was the comprehensive food-service marketing communications materials that both Coca-Cola and Summit Group…
Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel. To do this, Summit worked diligently to set Barilla apart from its competition. It was through compelling trade show displays, sales collateral, point-of-sale, trade advertising,…
Lowe’s and Dremel were facing a challenge that was twofold: Not only did they need to increase brand loyalty, but they also had to increase traffic and sales for Lowe’s and Dremel. Read on to figure out how Summit succeeded in meeting the clients’ objectives!
Summit Group was faced with the following challenge: Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”. After much brainstorming, Summit created an external demo site that enabled customers to log in and order merchandise as well as redeem loyalty points. That’s…
Summit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion. Was it through high-end premiums prizes? Or did Summit take a different direction with Coca-Cola in…
Nothing is better than knowing you are helping someone fight for a cure. Summit Group created a campaign that rewards participants who help with the largest annual fundraising event for the Diabetes Foundation. Summit handled the design, web development, product/prizes purchasing and fulfillment for a truly amazing project. Click here to learn more about this…
In this day and age with technology all around us let us not forget, in both our personal and professional lives, the power of compassion. A blog post from Harvard Business Review shows how a simple gesture of clam chowder and extra cookies for an ailing grandmother turned into a viral “warm-fuzzy” for Panera Bread.