Geek SquadSummit Group was faced with the following challenge:  Develop a plan to gain loyalty and brand recognition from repeat customers for Best Buy’s proprietary customer service team, “The Geek Squad”.

After much brainstorming, Summit created an external demo site that enabled customers to log in and order merchandise as well as redeem loyalty points. That’s not all Summit did though for Best Buy and The Geek Squad!

Read on to learn more about this project!

Janelle Touma


Janelle began her marketing career with Summit Group in 2006. While here, she has enjoyed learning how this industry can enhance a company's brand through a multitude of creative applications. In her free time, she enjoys volunteering with local charities and traveling to as many countries as time will allow!

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