Coca ColaSummit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion.

Was it through high-end premiums prizes? Or did Summit take a different direction with Coca-Cola in securing new business?

Read on to uncover the answer and learn more about this project!

Janelle Touma

About 

Janelle began her marketing career with Summit Group in 2006. While here, she has enjoyed learning how this industry can enhance a company's brand through a multitude of creative applications. In her free time, she enjoys volunteering with local charities and traveling to as many countries as time will allow!

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