Coca ColaSummit Group developed an incentive program that rewarded Coca-Cola foodservice business units who agreed to a full year of distributing Coca-Cola products in their establishments. In order to do this, Summit had to determine a way to encourage customer conversion.

Was it through high-end premiums prizes? Or did Summit take a different direction with Coca-Cola in securing new business?

Read on to uncover the answer and learn more about this project!

Andrea Guirola

About 

Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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