Barilla approached Summit Group with the following challenge: They needed to develop their communications strategy and marketing plan so that they could launch their formal entry into the foodservice channel.

To do this, Summit worked diligently to set Barilla apart from its competition. It was through compelling trade show displays, sales collateral, point-of-sale, trade advertising, incentive and promotional programs and interactive communications that Barilla was able to flourish in the industry.

Read on to find out exactly how successful this campaign was for Barilla!

Andrea Guirola


Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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