Healthy employees mean happy, more productive and less absent employees. If your organization offers health and wellness services, such as biometric screenings, gym discounts, weight programs, or an employee assistance program, you may have found that engaging employees and their family members in these programs can be challenging.

First, many are driven to take action through incentives. There is much debate around incentives when it comes to peoples’ health. For young wellness programs, a points-based system can be very effective. Points drive behavior and participation because they result in tangible rewards. They can be awarded points for participation in programming (screenings, challenges, etc.) and/or they can be awarded for healthy results. Summit Group has worked with employers on such points-based programs and has seen positive feedback and changed behaviors.

That being said, you cannot have such programs and assume that employees and their family members will engage automatically. Summit strongly believes, and excels in, diversified, targeted marketing communication practices for employee engagement programs.

For example, for a large Fortune 100 company with over 200,000 employees, we have found that there are many different types of employees and environments (offices, warehouses, truck drivers, etc.). This required Summit to analyze the demographics of the population through tactics like surveys, Facebook and website behavior. Then, we learned the touch points through facility tours and management discussions.

By treating employee populations like consumer populations, we are able to target our messaging and tactics more effectively, and reach them where they want to be reached.

Summit employs teams of account managers and creative designers that can help your organization reach their health and wellness, or other employee engagement, goals through creative thinking and traditional means of marketing analysis.

What is your company doing to help better its employees’ health?

Andrea Guirola

About 

Andrea, a college student, interns in the DC office and works closely with the marketing team. She hopes to pursue other opportunities within this industry throughout her college career. She loves working with others and hopes to learn more about the marketing world. In her free time, she enjoys writing poetry and short stories.

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