Great Ideas are Within Arm’s Reach

It’s the big game! Or maybe you’re planning a pep rally for school. Whatever the occassion, there are a few essential items you should consider so the crowd can show their spirit! Sunglasses and rally towels are classic items, and of course anything that makes a lot of noise is a must in my opinion. I tend to…

Join Us at this Year’s Innovation Expo!

Let your marketing ideas take root and discover the next big promotional item at this year’s Innovation Expo! Our suppliers provide an endless variety of products that will help you get a head start on next year’s event ideas. Be the first to see our industry’s newest trends and brainstorm with experts about their products…

Healthcare Promotions are Nothing to Sneeze At!

It doesn’t matter what the season is, we’re all bound to catch a cold or the flu at some point during the year. Because none of us are immune to getting sick, promotional items that protect us from harmful germs is something everyone can benefit from, regardless of what industry you work in. According to…

Summit Group Heads to Capitol Hill

When you believe in something, you fight for it, which is precisely what over 75 promotional products professionals, including our very own Director of Purchasing, Amy Rabideau, traveled to Washington, DC for this past May. They fought for our industry and we couldn’t be more proud or grateful for Amy representing Summit Group at the seventh annual Legislative…

It’s a Good Year to be Born in Akron!

If I were to ask you what LeBron James and our client Goodyear Tires have in common, what would you say? Think about it…. Did you guess that both are “Akron Born”?  If so, that would be the correct answer and both are being talked about, albeit for slightly different reasons. Goodyear’s director of North America marketing,…

What’s the Bright Idea?

Have you met Luci yet?  No?  Well then please allow me to introduce you to a brilliant new product that was recently brought into our industry! This inflatable solar lantern is lightweight, compact, waterproof and shatterproof, making it a convenient product that can travel with you any time, any where and in any type of weather.…

Charge Up Your Marketing!

We live in a technology driven society, where so many of us are waiting for the next upgrade to be unveiled or the latest gadget to be created.  According to a Pew Research Center study, 75 percent of Americans own a smartphone.  Of course, technology doesn’t end there for many of us!  Knowing that, you…

Running Toward a Cure

Over the past few years, associates at Summit Group have worked together to raise money for our clients: the American Diabetes Association, the American Heart Association and the Multiple Sclerosis Society through a series of internal and external events.  We do this not only to show our appreciation for the work our clients at each of these…

Promotional Products that Make a Difference

How often do you think of promotional products being used to make a difference in the world? The thought probably doesn’t cross your mind too often, which is understandable.  When asked what a promotional product is, chances are your first instinct is to list some of the most cost-effective advertising tools such as pens, coffee…

Fashion Friday: Brighten Up Your Brand

When selecting the perfect giveaway, the goal is to choose something that’s going to create buzz for your brand.  It can be a daunting task, as there are thousands (literally, thousands) of products you can choose from.  Of those thousands, what’s going to keep people talking about you and what you’re marketing for years to…